Cobra
The creative work of felipe cobra fagundes
For the past 7 years, I've been working in a field I love: technology. During this time, I've created campaigns ranging from celebrations of innovations that have become established in our lives and situations based on daily experiences, to one of the most catchy campaign theme songs in recent times.
Galaxy Z Flip4
For the launch of Samsung's new foldable smartphone line, we developed the campaign "Life from the Best Angle," starring #TeamGalaxy creators. The initiative invites consumers to shift their perspective - whether in how they see the world or in choosing to switch to the new Galaxy Z Flip4. Reinforcing the product's fashion positioning, the campaign features a sophisticated editorial incorporating the latest fashion trends, with exclusive looks developed in collaboration with Another Place brand.
Absurdamente Galaxy
For the launch of the "New Galaxy A", an affordable line focused on Generation Z, Samsung needed to adapt the global campaign "Awesome is for everyone" to the Brazilian market. We transformed the concept into "Absurdamente Galaxy" (Absurdly Galaxy) and replaced the original soundtrack with Brega Funk, produced by hitmaker Pe-dro Sam-pa-io.
The campaign expanded with short videos highlighting device features, each with popular rhythms among Brazilian GenZ - from trap to funk rave. The songs were made available on Spotify, and the campaign also included TikTok challenges and Instagram filters.
Videocase
Troca Smart
Inspired by real user experiences, we created a series of films contrasting everyday struggles with traditional smartphones against the innovative solutions offered by the Galaxy Z Flip. The campaign highlights the device's key features—compact design, flex mode, and unique folding capability—while promoting Samsung's Troca Smart trade-in program, which offers discounts for any brand device upgrade to the Z Flip4.
Você nunca imaginou que a gente chegaria até aqui
On the tenth anniversary of its smartphone line, Samsung introduced the Galaxy S10 with a renewed communication approach. The goal was not only to celebrate this historic milestone but also to establish a more authentic connection with young audiences through contemporary and bold language.
We developed a multi-platform strategy that explored how smartphones revolutionized our interaction with the world throughout this decade. The campaign unfolded across various moments: it began with a global launch, culminated in a historic livestream bringing together the talents of Anitta and Emicida, and reached its peak with a conceptual film starring the rapper. The initiative was complemented by several strategic activations and a robust performance media campaign.
Videocase
Manu através dos espelhos
In response to a viral social media moment, where artist Manu Gavassi appeared in selfies hiding her smartphone, we developed a creative narrative. The commercial film begins with a subtle reference to this episode and, aligned with the concept "Welcome to the extraordinary," presents the Galaxy S21 as a portal to a surprising universe. The narrative draws inspiration from classic literature, especially Alice's adventures, creating a visual experience that transports the viewer into a magical world through the mirror's reflection.
we didn't even need to make a video case, Manu's fanbase did it for us